Unless you’ve been living under a rock, you’ve no doubt heard the adage ‘if you can’t pronounce it, don’t eat it’ and the explosion that is the popularity of organic foods has led to an increase in the organic food industry of 20% per year. It’s now mainstream, and the word “organic” no doubt is one firmly settled in your daily vocabulary. But what about organic clothing? Is it here to stay, just like organic foods are?
Eco-fashion is in the realm of sustainability, wellness, social responsibility and environmental protection, and engaging with these goals while your child is young will make all the difference to how they view their place in the world and in its progress as they grow and learn. Knowing that their clothes from a young age have been organic and a small step in the right direction towards sustainable living is so imperative.
We’ve talked about why organic is better for your baby’s health on the blog here but what about the environment? Because ultimately, choosing organic is a holistic choice, and Eotton, together with you, can make a difference to our skin, our environment, our world.
There’s statistical evidence (find it here) illustrating that if all cotton was produced as organic cotton, the world would be using 25% less insecticides than currently we do. The US market is currently seeing a growth in organic clothing by 10.8% per year, and at Eotton we think it’s only a matter of time before organic clothing becomes just as mainstream as organic food here in Australia.
Eotton is proud to be leading the organic children’s apparel industry in Australia, and together with our remarkable customers, we will strive towards sustainability on a mass scale. So instead of the old, ‘if you can’t say it, don’t eat it,’ we’re working towards coupling that with ‘if you can’t say it, don’t wear it.’