Brand reps. It’s a term thrown around across all industries and, in a very real way, relates to the use of influencers to leverage a brand. But why would mums and their bubs be interested in this whole concept?
There is exponential growth in the rise of the mummy blogger and with that comes a whole industry aligned with commercialising your blog or Instagram account with brand deals and brand representative opportunities. Usually, these negotiations are fairly informal, but involve an exchange of free products for photos uploaded onto Instagram within a set time frame. It is up to the individual situation as to whether this relationship is a one-off or is for a set time-frame.
There are a few ways brand rep deals can happen for you and your baby: the approach, the competition, the DM.
Think of ‘the approach’ as being scouted by a brand. Most likely, the brand will be actively looking to use some of their followers, or other accounts, as brand reps. Generally, the brand will either comment on your most recent Instagram post or else message you privately, to find out if you are interested in the opportunity to receive a few free goodies in exchange for posting photos on your account and tagging the brand. For this strategy to work in your favour, you not only need a fair few followers but you also need frequent uploads and an engaged following, whether that be in terms of likes or comments, or better yet, both!
Very popular in recent years, ‘the competition’ strategy works in that brands will sometimes post a brand rep contest photo on their Instagram, with the instructions that a follower must re-post this photo and use the relevant hashtag along with the caption describing the age and personality of your little one!
This is the least likely approach to resolve in you becoming a brand rep, however it shows initiative and your account may have been under the radar for a brand to pick up on. This involves you scouting the brands, so to speak, and privately messaging them on Instagram or via email if available to offer your baby as a brand rep. In your message, ensure you detail your baby’s age, size, name and a personality trait that will charm anyone!
How can you ensure your little one is picked to be a brand rep?
Well, for starters, post often on your account and maintain an integrated theme, whether that be a minimalistic colour palette such as Eotton holds, or else a portfolio of smiley bubba photos. Over a thousand followers is a near must – however, don’t mistake large followings for assured brand rep postions, as it is most important that your following is engaged and comments/likes! Tag brands your baby is wearing even if you haven’t been chosen as a brand rep, so as to get the attention of brands who may be impressed and want to use you in future. And, most importantly, ensure your photography and posts are a showcase of your best work – clear photos that the brand can use on their own social is exactly what the brand is looking for, so ensure that you do not use blurry photos or photos of your child crying etc.
Brands want to see your best photos and your best smiles and personality shining through an Instagram feed (we know, it’s tough to get that perfect picture, let alone show off how boisterous and fun your little one is in a still photo!).
Eotton is always on the look-out for future brand reps, and have had the pleasure of (so far) working with four beautiful bubbas and their mums! Good luck on your foray into the brand rep world!